Happy Holidays!

It's holiday time. I'm taking a vacation to the mid west with my friend Natalie. This vacation will be short as I have arranged breakfast meeting with potential prospects from that side.

2009 has been hard for many people around me. In 2009 I too had my share of worries and triumphs. As we take on 2010, I feel more upbeat about our economy and the enterprise market. I'm sure, things will improve by first quarter of 2010 and by 3rd quarter we should be back on rails.

I wish the best for you.

God in the breath, God in the heart.

Shirley

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Because Customer is in the Details

Business-to-business marketers segment data to arrive at clusters of like-minded prospects/customers. This data help marketers to pin-point marketing/sales plan to focus on the customers "most likely" to respond your offers. Relevant data to maintain good response rates from email promotions and from direct mail campaigns.

Segmentation begins with the identification and collection of vital points around the customer. Information about the customer must cover relevant customer touch point that's relevant to the business. Here are the five

Financial:
Revenue generated (transaction)from each customer is a good measure to weigh each customer's worth. Segments based on revenue can be used effectively to retain and bring more business from customers.

Demographic:
Describe your customers on the basis of age, sex, income, ethnicity, marital status, family size, ciy size, dwelling, education, and occupation.

Geographic:
Describe the location details of your customer (city, state, ZIP code, county, region,)

Psychographic:
Describe customers in terms of distinct personality traits

Behavioral:
Track the customer's purchase, online behavior. Based on purchase trends, you can suggest other products.

Train your in-house team to segment your customer data and use it to craft effective marketing strategy. This will give you the riis the first step towards personalized marketing. Through selective marketing you can:

• Differentiate products/services most suitable to your costumes
• Improve your market position
• Customize product offering and pricing strategy to fit the markets
• Concentrate on promoting most profitable product/service line
• Focus your marketing and selling effort on high ROI segment

Marketers often use segments to get the right message to the right target audience

If you haven't done segmentation, then it's time to pull up your socks to learn data segmentation. In case you need any assistance or support, please contact us with your requirement

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Opportunities in the CIO Markets

Network with CIOs

Oracle user list aggregates b2b data from leading databases vendors and through our partner network. We collect business contact information of "C" and "VP" level, CIOs and decision makers of companies throughout North America. Our targeted list is frequently used to promote unique business proposition across IT markets.

Benefits Of b2b user data

• Expand Customer Base and target Audience
• Increase referrals & higher response
• Boost repeat business and customer loyalty
• Save time and money by reducing marketing costs
• Build customer trust in your solutions

Our data consultants has rich experience to deliver correct prospect information that matches with your business criteria. We can segment data based on Industry, SIC code, functional title, buyers, partners, consultants and geographies.

How to use our business data

B2B marketers use Oracle user list to send email campaigns & e-newsletters to IT leaders and decision makers at fast-growing midsized enterprises. Apart from e-mail promotion, you can use phone# from the data to call prospects. Regular e-newsletters to your prospects can increase web traffic, acquire more subscribers through organic.

Reduce marketing cost, and stay competitive!
Oracle User list offers IT marketers a wide options to reach key IT decision makers in different Industry verticles. Our tailored biz list can increase brand awareness, generate targeted leads and close more sales.

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Know Your Customer - Profile Best Customer

CLONE YOUR BEST CUSTOMERS TO FIND MORE LIKE THEM

In today’s economy, meeting sales goals is a challenge even for smooth talking marketers. Current markets has shrunk customer pools, and buyers are deferring buying decisions,. This has reduced the number of active buyers in b2b markets.

In this scenario, marketers have a tough call on their cards. To beat the odds, market savvy marketers are now using focused marketing through niche Oracle user segments and detailed profile information.

Customer profiling is the best tool for online marketers. It can be used to identify customer traits, preferences and then gain accurate insights about your customer. Such customer info, enables you to focus your marketing on key customer pocket and get better revenue from direct marketing.

There are many profiling models available in the markets. Choose the best fit customer profiling tool that match with your business or customer.

What does customer profiling mean to you?

Marketing without a rough sketch of your customer profile is looking for a black cat in a dark room. Though it may not exactly fit the bill, figuratively it would mean like a wild goose chase.

Profiling identifies prospects most suitable to purchase your products/services. This information dawn from the study of existing customers enables you to focus the scare marketing resources on key business segments(demographic, firmographic, geographical), or a mix of all these.

Customer profiling can:

Reduce Marketing Cost:

Customer profile enables you to focus marketing programs on the most potent possibilities, thereby reducing the marketing investment.

Save marketing Time:
Instead of taking a wild shot, a blueprint of best customer can save time from rummaging through unworthy marketing strategies. You can limit campaigns on select biz, Industry, title and use the most preferred marketing channel.

Enhance Revenue:

Focused marketing through preferred sales channels can enhance revenue by driving more leads.

Competitive Intelligence:

Accurate customer profile under your sleeve can help you sail through the market swells. Successful customer profiling can give you an edge in locating more customers than your competitors.

How Can Oracle User list help you in Customer profiling

With our expertise, we can create customer profiles to compare and analyze their purchase life cycle, purchase behaviors and communication media habits. Such wealth from the existing customer file can be used to optimize marketing strategies and increase sales.

Benefits from b2b data profiling

• Identify new markets and similar clusters
• Provide real-time, geo-centric customer services
• Analyze customer demand to optimize marketing strategies
• Target your marketing to convert prospects to customers
• Increase your direct marketing efficiency and ROI

For more information on our services, please fill in the online submission form.

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Oracle prospect information! unpluged

Oracle Users list bring to table most valued prospect database for direct interaction with high-value prospects interested in Oracle list of application and services. Our list is regularly weeded to make it fit for instant marketing and for contacting decision makers and key executives

Our targeted b2b list covers U.S, U.K, Canada, Australia and Singapore.

Apart from geographic segments, we maintain data segmented by firmographic information. Our prospect database includes relevant fields that enable us to query your request and get the most suitable leads for your business.

The fields contained in Oracle user list database:

• Name & Title of Executive
• Full Address
• ZIP Code (ZIP + 4)
• Email address
• Telephone Number
• Fax Number
• Web Site Address (URL)
• Annual Sales Volume
• Technical Specialties
• Type of Business
• Number of Employees
• Headquarters
• SIC Code
• Year Started
• And More!

Before you buy, here's the key questions for you to answer about your prospects:

1. Who are your best customers?
2. Where are your markets (Industries/business)?
3. What is the preferred communication medium?
4. What is the hot selling product/service?

Make a spreadsheet of important customer information sorted by: Industry, business, company size, title, service/product purchased or anything relevant for your business. This gives you the blueprint of how your customer would look.

Your Marketing Payoff

Once you've zeroed potential prospects, all you need to do to get the exact match from our database. Apart from providing prospect list, we do our bit to cross-channel our experience on enhancing the results from online campaigning.

Request Prospect Information

If you like detailed b2b prospect information that addresses your markets, just fill in the online form and submit your market details for a quick call back.

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Oracle User List Free Trial Program

Response speak louder than any business list. We can fetch the most accurate leads for your business by providing opt-in database of Oracle decision makers and Oracle Enterprise users.

Tell us your business requirement/target markets, and we'll fetch the right data that match with your profile. This FREE TRIAL is given only to our new clients. Get on board to see how Oracle User list can deliver high quality leads for your business.

Blitzkrieg your lead generation and sales campaign with right prospect list.

With your requirement we can:

• Build a role-based data file
• Profile list on the basis of geo segments
• Target Industry wise list (SIC Code)
• Create direct marketing list based on firmographic details

Request for Free Sample Program

We like to know more about your business/ customer profile before we deliver sample list. Please fill the fields below and click on submit button for quick response.

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Gain more Oracle leads

Are you looking for SALES GROWTH!

- Get the list of top IT executives and decision makers in U.S and Canada
- Data of third party application providers, potential prospects
- List of CIOs and key biz leads from Silicon Valley
- List of Oracle decision Makers segmented by Industry, role

We identified all leading companies that use Oracle based ERP software suite , Oracle application, Oracle E-Business Suite, and homegrown applications providers. Our targeted list is used by our customers to target key business proposal, b2b campaigns to niche audience.

Identify new prospects from our sample database

Get free sample data before you start using our targeted list. Our data representatives can fetch the exact match of prospects from your territory/zone or even from specific Industry. Our b2b list is frequently used by companies to connect with high value prospects either through phone, email, or through direct marketing.

Get more leads and get more visitors to your website. We also provide online service to manage your address list/email newsletter or campaigns.

Sign-up now to get new '09 offers
Get free campaign tracking solution along with b2b list purchase. This one time offer to our new clients gives you to freedom to track your campaigns and generate report without spending additional dollars. For more details, please submit details or consult our representative now!

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360-degree view of your customers?

You know your potential customers, but do you truly understand their requirement?

As a digital marketer, your strength lies in acquiring relevant touch points of your customer and use those insights to deliver customer centric email communication to your prospects. The true icing on your email communication takes root on finner customer preference points.

Oracle User List's Direct Marketing Database Service specializes in active database of prospects who are actively scouting for information on how they can improve their biz through enterprise solutions. Our database structure gives 360-degree view of your prospects by which you can gain deeper understanding of your customers.

With our technical and marketing prowess we can:

• Reconstruct your database to make it reliable for effective biz decisions
• Clean your customer file by correcting typos, duplicate records and wrong email addresses,
• Append postal records to your file for prospecting through mailers
• Boost campaign delivery and improve results
• Profile customers based on similar biz interest and common market traits
• Find new opportunities for cross-selling or up-selling
• Segment customer data according to firmographic traits ( SIC code, Industry etc )

By identifying hidden opportunities, you can increase your market position in small and mid-market segment and compete with larger companies. Our in-house research team can narrow cast customer data to locate niche markets untapped for business.

Finally, our work opens new doors of opportunities to leverage business intelligence for sales and marketing team of your biz.

Want to try our targeted Oracle user list before you buy?

Based on your requirement, we offer 25 free sample records of IT decision makers or Oracle decision makers. Send test campaign by using our free biz list before you buy high-value targeted mailing list from us.

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How to turn raw data into qualitative information

Can you rely on your data to make business decisions?

Raw customer information coming into corporate repository forms the basic element of connectivity for marketers. However, most companies lack in-house data process to fine-tune the data into actionable marketing insight.

How data becomes opportunity?

Companies succeed by turning raw data into actionable information through data analytics. By turning basic level information into silos of customer profiles helps marketers to increase revenue, customers and margins

Customer segmentation

Filtering customer records on the basis of active and least active customers help you to understand:

• New trends between purchasing behavior and lifetime value
• How to leverage personalized communication with decision makers

Oracle user list combines the power of both (proprietary software / manual process) to transform raw data into useful information & meaningful customer insights. Our in-depth data analysis provide superior analytical platform to unearth key contact information of Oracle executives and influencers in Oracle technology solutions.

Right information at the right time can transform your marketing into a lead generating sales funnel.

Avoid information confusion. We help to maintain a secure and single-source-of-truth information. Our database data cleansing options enable our clients to make smart decision with less cost and more bring more ROI from database marketing.

Do you agree with the short-life span of each customer record? Send us your comments using the form below:

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How to get leading positions in Oracle domain!

Oracle user list has build an niche email database of Oracle professionals and influencers related with Oracle Enterprise biz. Our segmented email mareketing database contains list of Oracle decision makers segmented by Industry, title, location, etc.

Our clients frequently use Oracle database marketing list to reach Executive-level decision-makers capable of evaluating business and IT proposals and take purchase decisions.

• C level executives
• Database administrators
• Executive Management
• Business data Intelligence
• Technical Support Director / Manager
• Asset Management Software
• Systems Administrators
• Developers
• Business Analyst

Apart from the regular request, we also provide customized list solution for our clients. Our custom list solution can be tailored to your geographic location, title holders, Industries or firmographic details.

Get in-depth data from the leading list specialist. Our up-to-date information can be used to promote application, consultancy services, sell Oracle database server, Oracle Applications, Internet computing, and third-party tools etc.

Related business list available with us -

• PeopleSoft Enterprise
• JD Edwards World
• JD Edwards EnterpriseOne
• Siebel CMR
• and more...
  

For more biz specific list, contact our representative or sign-up for us to reach you.

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Oracle user list - Advantage

'Oracle user list' is fast emerging as a preferred option in the build vs buy scenario. We leverage our master database to unearth contact information of key technocrats working in Oracle domain.

Our customized database marketing solution is based on three fundamental principles:

* Industry-specific contact information to promote new users

* Multiple marketing channels for customer centric-marketing

* Provide ERP segments based on title/process them

The Oracle User list Advantage

* Increased marketing efficiency

* Faster time-to-market

* Enhanced customer experience

* Improved ROI from database marketing

* Reduced cost of acquisition

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cluster analysis

Cluster analysis can be used to evaluate large consumer groups and break it down into smaller segments, "similar traits". This process makes it easier for you to pinpoint marketing strategies to specific homogeneous group.

Through cluster analysis of your software markets, you can unearth sub-markets within your database. This makes it easier for you to chart out creative marketing for dynamic groups with in your larger database.

Moreover, the sub market's response patters are also tracked on the basis of multiple variables. Greater the number of variables found through cluster analysis, the more precise you can target your digital promotion.

Choose the right methodology to track your customers

While some of the exploratory data analysis will be complicated, there are many you can try out on a smaller scale. Before you step forwards to unravel the common patters in your data, it's turn to choose the most suitable analytics for your biz.

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How to explore customer data?

In the frenzy to add more customers, many marketers lack real insight into what customers need!

Details about your customers is there right under your nose. Every marketer sits under a huge pile of customer data – but miss the big picture.

Information about your customers, their markets, purchase patterns, demographics patterns, firmographic details, online behavior, etc can be merged to create a blueprint of your customer. Such a detailed knowledge can help you to draw an effective marketing strategy, as well as develop up-sell and cross-sell strategies.

Uncover Customer Groups – ERP markets

How to start exploring your in-house customer data?

• Where are customer groups located?

• which industries do they belong ( SIC code)?

• What kind of software solution are they looking?

• What is the current budget?

• How many are employed in the company?

• Who is the decision maker?

• When was the last purchase?

• What are the upgrades required?

• What is the preferred mode of communication?

know your best customers?
This list gives a brief outline of how you can go beyond the maze of your customers data. Other metrics like recency, frequency, and monetary value ( RFM) analysis of your customers purchase can help you locate the most potential customer from the big lot!

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Effective pre-show promotional tactics

Software marketers participate in b2b Trade shows to exhibit their software application/ new addons or to show new releases. The intention is to acquire new clients and interact with existing customer base. With the economy in doldrums, the pressure mounts on marketers to show more booth visitors and increase lead counts.

The objective of participation in technology oriented trade shows are:

• Generate More leads

• Acquire New Customers

• Expand brand name

• Acquire higher ROI from marketing

Keeping this in mind, marketers start early to drive more customer interest in the business circles. Reason is simple, company spend close to over $ 50,000 for generating over 100+ leads over 3 day. Translated, in dollar terms its an hefty marketing cost to acquire a single leads.

So, how can you justify this cost or make the best ROI from trade shows

Here's 4 quick pre-show buzz tactics:

Send pre-show email campaigns – Use email database of your customers to send invitations to your trade shows. These invitations should contain HIGH VALUE CONTENT packed with possible benefits

PERSONALIZE your message – Include relevant touch points and show that it's going to be worthwhile for the customers to attend the trade show.

Promote offers to booth visitors – Lure more visitors to your booth with valuable freebies. It can include discount offer, free trial offers, coupons, free consultation etc.

Include testimonials – Email communication should contain value points in the form of reprints or links to any press coverage related with the trade show.

We want you to succeed in your B2B email marketing. That's why we want you to try our free sample list. For any assistance, contact our consultant - We’re here to assist!

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Why update Oracle user database

Oracle lead generation database includes details of prospects & customer working on Oracle application or Oracle Esuite. We bring more meaning to raw data by adding firmographic and demographic details of each record.

Lead list provided by Oracle User list is validated regularly for better quality and resonse. The final creme list of opt-in users are those who are receptive to your upgrade offers, installation proposals, and consultancy services.

We constantly archive the data through our proprietary database tool. Most of the data we acquire comes from detailed market research, Oracle user groups, Oracle community, magazine subscription other direct sources.

Get valid ORACLE LEADS for direct marketing

Our lead list delivers qualified Oracle prospects for

• Oracle Consulting Companies

• Oracle Staffing Companies

• Oracle application Software companies

Acquire the most valid lead list or get the list based on your specific offering. Our data intelligence can give direct prospect for your company to win upgrade/projects and revenue through direct marketing.

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How to create an effective Marketing Message

One of the propelling piece in Marketing Syntax is about creating effective marketing message. Right message to prospects with the right offer can ignite positive responses for your brand.

The mostly, technology businesses fail to capture the intend of the audience due to the following:

1. The message is directed to all; not communicated individually

2. The message fails to break into user's preoccupied thoughts

3. The message talk only about the product/services, not solutions.

4. The message is not powerful to trigger instant response

5. The message is fussy not specific in nature

Every message passing from your organization must hook the user with relevant punch.

Now let's know how you can solve these issues:

Generic messages, not directed to single person:

Start your message targeting on specific demographic or psychograpic element of your prospect. Such references will bring in more response from your user community.

Messages beats around the bush

Hit the nail in the head; means talk about a problem, challenge, issue, pain, or predicament of your recipient. Say: “We work with executives who are trying to reach their financial targets.” Users facing similar issues can instantly sync with your message.

Self talk and not about solutions

Users are inundated with messages that are just talking only about them. This deluge of buy,buy mails are usually ignored by users. Your best chance to make a mark is by translating your product features to simple benefits to users. This manifestation will instantly catch the eye of the reader and bring in more readability to your messages. And, now it has value

Don't brag too much about your product

This happens frequently in sales messages. Writer gets carried away, and the sales picth becomes a collage of all good things about the product. Such long passages are hardly read by an online user.

Try to change the way of writing by focusing on core problems, or solutions. Write on one point and carry it over it around for effective messaging.

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Measure and grow

Acquiring opt-in records doesn't guarantee success in email-marketing. There are other small variants in campaign execution, failure of which, can cause spillage of your marketing dollars. Campaigns that consistently generate positive growth does by tracking and analysis of email delivery. Marketers gain valuable insights by studying the post campaign matrices:

Most email campaign software includes functionalities to find the

1. Delivery counts
2. Unique opens
3. Unique click-throughs
4. Forwards
5. Hard and soft bounces
6. Unsubscribes

Here comes the hard task. How many from this list do you track down for understanding the strength/weakness of your email marketing program..

In case you're not doing it, it's time to allocate resources to keep track of your campaign performance matrices.

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4 tips to boost e-mail list growth

Expanding your customer repository with responsive subscribers through website is the proven way for cost-effective marketing. Every single prospect in your datbase can be turned to a potential customer. But, in the frenzy to create scores of prospects, many biz owners go blitzkrieg over list building. This hapazard list growth results in low-quality prospect in your repository.

This post lists out the most popular ways to increase high-quality growth of opt-in users for technology marketers.

1. Highlight sign-up form in your web site

Don't hide sign-up form in the some dark under lit passages of your website. Instead, place vistor sign-up forms at very obvious places in your lead generation web pages. Most popular place to include prospect sign-up form are in the side panel, footer, headers or place as small buttons to attract more subscribers.

2. Induce more opt-ins with relevant incentives

Give users a compelling reason to sign up for your newsletter. Offer freebies, gifts, e-guide or quality reports, discounts etc. Such bait can lure more users to your sign-up.

3. Request less details at subscription pages

Most users detest from filling too many contact information at the time of sign-up. To avoid prospect deflection at this stage, keep the sign-up form short and request minimal information. Follow vertical registration forms as its easy to input details.

4. Levitate relationship with confirmation mails

Immediately after receiving the subscription, send a confirmation mail. Create a build-in mechanism with an autoresponder to execute timely confirmation mails. Make the confirmation mail meaningful by including useful content. Eg, the timing and details of future mailing.This will set the right tone with your users for future mailing.

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Basic segmentation - 4 key tactics

In the beginning there was list, and then came segmentation...

Now, happy days of bulk broadcasting is long dead. It is now replaced with new techniques, strategies to get response from email marketing. One apparent change in the advent of data segmentation.

Division of data into homogeneous segments for precision marketing is the main aim of segmentation. Now every email marketer knows or heard about this division by few practice it wholeheartedly.

Reason for the lack of adherence is due to the lack of time, lack of resources and lack of trained facility.

Before you segment, one thing must be certainly understood – the purpose. Once the purpose of segmentation is clear, then you can carry on by detailing the division as per your market requirement and as per the availability of the data.

Here are several criteria for email segmentation of your customer database:

Product/service based:

You can profile customers in your database as per their requirement for any product/service. Understanding the primary interest, can help you to send separate version of your email newsletter to select audience.

Title based

B2b promotion is found effective when its send to top level executives. Since you've to promote your campaign to the key influencer, you need to tailor your pitch to speak in their language. If you're targeting a IT executive, you need to give technical specification and spell out the benefits over and above the existing application.

Purchase-based

Based on the previous purchase records, you can promote upgrades and new versions to clients. Purchase level segmentation is useful when your promoting similar products or services which was earlier purchased by the users.

RFM-based:
Recency, Frequency and Monetary Value based segmentation of customer file can reveal finer elements of the earlier purchase. Through this you can target on the most revenue generating customer. Preferential treatment of customers can enable you to gain best response from the target markets. For instance, you can send regular offering to active purchasers and keep them involved of every new offers, discounts.

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First mover advantage - Are you ready!

The mailing list from Oracle user List delivers high-propensity-to-buy prospects suitable for technology/software marketing. We regularly filter this permission list with most recent contact information( business eMail ID , fax, phone and web address).

Oracle User list includes complete profile information of top influences, CEOs, CIOs, CFOs, and other senior level business decision makers involved with software/ application enterprise biz. Moreover, this list includes demographic and firmographic details of each user.

Tailor your marketing campaign to reach specific audience. You can filter the list to narrow down on specific user group. Maximize your ROI, choose only the leads that match your target market criteria.

Our targeted mailing list provides you the 'first-mover advantage', which enables you to maximize influence early in the buy cycle.

Get Organized Now!

Capture & Convert Prospects to Customers with our opt-in prospect list. Speak to the right target audience about new products and services, and stay on 'top of your prospects mind' until they are ready to act!

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The Smart Way to Reach Your Customers

Debt crunch has thrown up a shift in customer behaviour in terms of prospecting, marketing and communication. In this churning markets, new channels in digital communication, (social networking) and other web 2.0 initivtaives are reshaping the business landscape.

New modes of interaction has revolutionized the way companies reach out to potential customers. Online medium has become the main rung for corporates to reach tech savvy customers. In this senario, how are making sure that your marketing strategies are hitting the right notes with your customer expectations.

The three tips presentend here gives you the direction to ehance your digital footprint.

Get the right website ( look and feel)

In today's tech buzz, it's not just enough to have a website, but what is required is the right look and feel that is attuned to your customers preference. The first impression you convey and the subsequent interfaces you provide speaks on the how long visitor will stay in your website. The design, content, naviagation and user elements all gives out the right look and feel. More important is to keep your site updated with new information for a repeat visitor. Such collective action will spell more leads and deals from your website.

Enhance website visibility in search engines

Today's customer, goes to search engines to research and find information before taking a purchase decision. Search engine is fast becoming the arena where all brands fight to come supreme in search ranking. Higher search visiblity will give you more exposure in terms of visitors counts and high number of enquiries. To achieve this, you'll have to optimize your site to pull ahead of your competitions. This requires regular tweaking and optimizing the content. If you don't have sufficient expertize in this area, its better to hire a trained professional to take care of search enigne optimzation.

Use targeted email campaigns ( Permission mailing )

Email marketing is increasingly used by B2B companies for business prospecting. Email compaigns, e-newsletters to subscribers are used regularly to solicit offers, marketing messages, and information. Research reports show that such cognizant activity hepls business to get quality leads, and expand the brand name. Another benefit of email campaigns is the quality trafffic it generates to the website. With a fine tuned landing page, email campaign can chrun out further business enquiers and increase revenue at low marketing cost.

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How B2B Email Append works

B2B Email Appending service is the most affordable way to obtain missing email address of your customers. For technology user's, B2B append process is done by matching your records with third party B2B database.

Email appending can increase the value of your B2B business database by adding permission email address to your business database.

Benefits of B2B append

· Leverage email communication to market cost-effectively

· Reduce your marketing costs by a third

· Expand your brand presence through targeted email communication

· Instantly increase quality website traffic

B2B business append solution can enhance the value of your database by over 60%. It's your chance to rekindle the lost communication with effective email communication.

The Value of a Business Email Address

Take advantage of the cost effective email channel to drive immediate response to your products or services.

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How effective is permission email marketing?

Developing authentic conversation with your trusted subscribers is one the basic tenants of permission marketing. Unfortunately, many ethical marketers use permission to transmit non-significant and non-authorized messages. This no-doubt will invite the rant of your subscribers and get you muddled with the wrong end of email marketing.

Right strategy would be to send meaningful messages to your target subscribers. This involves systematic follow through of all aspects of email.

Email marketing used by technology marketers (Oracle ERP) benefits in the these ways:

• Lower the cost of acquiring new customers

• Increase customer retention

• Enhance multi-channel marketing

• Improve cross promotions of multiple solutions

• Increase customer confidence with regular email

In a world fueled by digital marketing, you've to innovate at the minutest level to bring better response from targeted email marketing campaigns.

Marketers employ different strategies to enhance results from targeted email promotion. Quality of the mailing list is very rudimentary but it also involves all aspect like good design, content, legal compliance, timing of campaign, personalization etc.

Most popular tactics used for promotion of Oracle products and services:

• Personalized email messages to Oracle decision makers

• Email campaigns used to send latest offers, release information

• Track campaigns to improve the click, and open rates

• Make changes to the template for increased conversion

• Create and send text & html format for better email open rate

Contact us for a free quote on targeted Oracle user list. You can also call for a free consultation on how our segmented Oracle opt-in list can be used to expand your brand to niche markets.

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Get more eyeballs with the right subject line?

Which words will pique your reader's mind to open the emails? Will curiosity, promises, fear of failure, tips, tactics, success, or information in your subject line open the sluice gates of your customers mind. With the growing number of emails, a typical user decides to open the email based on the words used in the subject line of your email.

35 percent of email users open messages because of what's contained in the subject line. - Jupiter Research (2007)

E-mail subject lines: 6 points to watch

Browse through your in-box, you'll see all sorts of alluring words in the subject line. Some give largess promises, some stem our curiosity factor, some thrive to ignite fear of loss, some are just bold statements hitting no where. In a world where worlds can make a difference, it's better to use the most compelling words in your subject line to pique your reader.

Search creative subject lines in the Internet, chances are you'll hit upon thousands of column of advice on what's hot and what isn't. So, here's my quick 6-point checklist.

These are few of the most successful subject lines used in the first half of 2009

• Top 10 Reasons

• Top Five Priorities

• Top Four Concerns

• Top Six Issues

• Best Eight Tools and Tricks

• Three Need-to-Know Tactics

Seven in 10 US Internet users said they judged these "from" and "subject" lines when deciding whether to report an email as spam. -

Final note:

A typical decision maker in technology business is burgeoned with the mass of digital solicitation. In this crowded digital in-box, your best chance of being notice is through unique, attractive email subject line. Take time to frame the all important subject line. If you don't have the resources, you better ask for a trained copywriter to craft the right words for you.

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How email marketing work for software providers?

Return of investment from e-mail marketing is $ 45.65 for every dollar spend. This is twice the ROI from any other marketing channel. This shows that targeted e-mail campaigns can increase sales, and drive quality visitors to your websites.

Targeted marketing campaigns to small and mid-sized enterprises can help help you find new markets for your products/services.

Targeted b2b mailing enable software marketers to:

• Scale down your marketing cost
• Send Online campaigns within minimum run time
• Enhance campaign results with multi-channel marketing
• Target most profitable market segments
• Send latest product updates
• Persuade many customers with latest offers and discounts
• Acquire new clients without more ad spending
  

• 
  

Generate leads from direct mailing list

Keep in touch with your partner channels by framing effective e-mails. Maximize personalization with one-to-one email communications. Targeted B2B marketing emails drive fast, improve sales efficiency and partner channel communications .

Uncover hidden prospects from niche mailing list

Oracle user list provides comprehensive coverage of prospects from Oracle domain. Through our core data, we can develop customized prospect list that can reach you to new markets.

With Oracle User Data, you can:

• Instantly build target mailing list
• Communicate with relevant prospects
• Build business brand and loyalty
• Survey customers to get market feedback
• Support sales team to close more deals
• Increase brand value through e-newsletters
• Drive more visitors to your site

Apart from direct marketing list, we provide support for email campaign and tracking. Through multiple-facility we can build and capture lead generation in real-time.

Oracle user list - Technical support Center timings

8:00 AM - 9:00 PM Eastern by phone

8:00 AM - 11:00 PM Eastern by email

In addition, our support team can provide 24x7 access through extensive online help. For more details on our data, market-research, and quote, please provide your details in the online-sign up form.

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Oracle users list for business decision makers

Do you need a six-figure marketing budget to get noticed? Probably not, in this flat digital world.

Gone are the days when big boys with deep pockets called the shots is marketing. Now, the old marketing rules are overshadowed with the rise of digital marketing. In the current world, it's flexibility, speed, and stealth that can snowball little ideas into a big marketing buzz.

Targeted user list – Your new age marketing weapon

Now its the time to capitalize the power of quality contact information list to reach targeted business prospects. Customers/prospects list can help you improve marketing, understand customer behavior, identify market opportunities, and help them to create compelling marketing collaterals.

The right customer information helps you make more informed marketing decisions and reach niche customer segments. To achieve this, you have to identify common traits that normally go unnoticed.

Avail the power of segmented data to create personalized marketing campaigns. Targeted list of Oracle ERP users will provide a superior, cost effective platform to bring new customers to your business.

Extract More Value from Your Data

Collecting and maintaining data with in-house resources can be expensive in terms of cost and human resources. Another way to supplement this task is by acquiring data from external vendors that match with your target audience.

A word of caution: Before you buy, ask for a sample list. Send test message to see the correctness of the list. This small step will ensure better return on investment on permission user list.
About Oracle User List
Oracle customer list targets the decision makers, key executives, who use Oracle's Enterprise Resource Planning (ERP) software, Oracle Enterprise suite and Oracle application suite. We currently support small to medium sized companies to Fortune 1000 companies with authenticated opt-in contact data.

You're open to use our data for recruitment, consulting, software upgrade services, and for promoting third-party application etc. Our individual records contain email address, phone #, mobile #, postal address and fax # for contacts.

Fill in the online form to get free quote on Oracle customer list from U.S, Europe and Australia.

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First post

In my long experience in marketing, I feel this current recession has fueled positive impact on digital marketing. From the list of marketing revelations, the foremost changes are seen in digital marketing. I've noticed the eager interest shown by business and marketers in diffrent forms of online customer engagement.This shift in marketing has shaken the pedestal of traditional offline marketing.

Changes are very evident. The value of customer-specific data for online prospecting is fast becoming the most sought after seed for acquiring new customers.

Of all the multiple digital channels available, email marketing is still in # 1 position to send qualified traffic to web site. List owners, resellers, brokers who make a business of acquiring lists for technology marketers are horning their market strengths with highly segmented marketing lists.

I'm dealing with niche oracle ERP user list markets, segmented by different attributes. List available can be queried by any or all of these attributes.

Early on, let me tell you that I'm focused on the select ORACLE ERP markets. In this blog, I'm sure to add all the relevant marketing techniques that can mark your offering to the right markets.

Good luck,

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