Pages

Tuesday, September 27, 2011

Data-Driven IT Marketing

Taking the leap into IT Markets
It's time to cut the long haul by configuring your custom list on technology markets or from Europe with Oracle User List. Boost your competitive advantage in demand generation by targeting potential prospects across different markets.
Our large data reservoir of 22 million B2B contacts gives you instant access to niche data from Information Technology organizations and small businesses. 

Whether you execute direct mail, email, or telemarketing campaigns, Oracle User List gives you the high-quality contacts you need to be reach target markets.

Our b2b technology list we help you to:
  • Save time on acquiring contact information
  • Save money by paying for contacts you need 
  • Save effort with data that matches with your requirement 
Generating IT leads doesn't have to be difficult, expensive, or time-consuming. If you're still skeptical on the quality or customization we can offer, then sign-up to fetch the latest counts for your list. For further information, contact our customer Support team.
Share |

Thursday, September 15, 2011

3 Ways to Keep Subscribers Engaged

So you got 10k subscribers to send newsletters, product updates and customer education content. But, what’s next?

It’s easy to fall into the trap of sending weekly updates and bore your customers. Many business folks commit the mistake of repeating same content without adding new points in the mix.
Reusing existing content is fine, but as long it’s is packaged differently. If you’re looking for interesting ways to add variety to your messages, then these 3 points helps.

Change your message tone
When you’re hosting an event or launching a new service/product or promoting an offer, it’s recommended to inform your subscribers as three-message series. For instance, you can break it as
  • Informational – Time of the event
  • Official release rate – Data of release
  • Time till the offer – Till what date offer lasts
Sending informational mails in three levels, brings in different tone to the message and subscribers tends to receive it

Include educational content
Customers take time to read sales-oriented messages with information that explicitly benefits subscribers: articles, blog posts, white papers, videos, webinars and podcasts.

Promote up-sell offers
Promote other services to your subscribers by suggesting relevant services to subscribers. Make use of automated messaging to trigger relevant offers based user behavior or clicks. For the less initiated, offer free trial, or discount. 


Share |

Thursday, September 8, 2011

Technology Lead Generation List

In business, information is power. This clichéd statement is even more relevant in today’s fast paced world of digital connectivity. With Social connectivity on the rise, sales folks tap this channel to dig relevant information about their prospects.

Before you start using customer information, it’s worth checking the reliability of the data. Find if it’s relevant, effective and valid. Look for incomplete or incorrect entries, formatting errors or junk entries. Double-check if the depend is reliable for your marketing.

5 questions to ask about on your data
  • Is there enough information you can depend?
  • Are your sources reliable?
  • How was the data collected?
  • How important & useful are the different pieces of data?
  • Have you segmented it on the basis of use?
Once you’ve probed these questions, it’s time to find interesting pointers in your data that relates to the problem of users. You can use spread sheets or data tools to find, filter and extract the interesting bits of data from the pile.

Share |
Related Posts Plugin for WordPress, Blogger...

wibiya widget