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Wednesday, December 23, 2009

Happy Holidays!


It's holiday time. I'm taking a vacation to the mid west with my friend Natalie. This vacation will be short as I have arranged breakfast meeting with potential prospects from that side.

2009 has been hard for many people around me. In 2009 I too had my share of worries and triumphs. As we take on 2010, I feel more upbeat about our economy and the enterprise market. I'm sure, things will improve by first quarter of 2010 and by 3rd quarter we should be back on rails.

I wish the best for you.

God in the breath, God in the heart.

Shirley
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Because Customer is in the Details


Business-to-business marketers segment data to arrive at clusters of like-minded prospects/customers. This data help marketers to pin-point marketing/sales plan to focus on the customers "most likely" to respond your offers. Relevant data to maintain good response rates from email promotions and from direct mail campaigns.
Segmentation begins with the identification and collection of vital points around the customer. Information about the customer must cover relevant customer touch point that's relevant to the business. Here are the five
Financial:
Revenue generated (transaction)from each customer is a good measure to weigh each customer's worth. Segments based on revenue can be used effectively to retain and bring more business from customers.

Demographic:
Describe your customers on the basis of age, sex, income, ethnicity, marital status, family size, ciy size, dwelling, education, and occupation.

Geographic:
Describe the location details of your customer (city, state, ZIP code, county, region,)

Psychographic:
Describe customers in terms of distinct personality traits

Behavioral:
Track the customer's purchase, online behavior. Based on purchase trends, you can suggest other products.
Train your in-house team to segment your customer data and use it to craft effective marketing strategy. This will give you the riis the first step towards personalized marketing. Through selective marketing you can:
  • Differentiate products/services most suitable to your costumes
  • Improve your market position
  • Customize product offering and pricing strategy to fit the markets
  • Concentrate on promoting most profitable product/service line
  • Focus your marketing and selling effort on high ROI segment
Marketers often use segments to get the right message to the right target audience
If you haven't done segmentation, then it's time to pull up your socks to learn data segmentation. In case you need any assistance or support, please contact us with your requirement

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Monday, December 21, 2009

Opportunities in the CIO Markets

Network with CIOs

Oracle user list aggregates b2b data from leading databases vendors and through our partner network. We collect business contact information of "C" and "VP" level, CIOs and decision makers of companies throughout North America. Our targeted list is frequently used to promote unique business proposition across IT markets.

Benefits Of b2b user data

  • Expand Customer Base and target Audience
  • Increase referrals & higher response
  • Boost repeat business and customer loyalty
  • Save time and money by reducing marketing costs
  • Build customer trust in your solutions

Our data consultants has rich experience to deliver correct prospect information that matches with your business criteria. We can segment data based on Industry, SIC code, functional title, buyers, partners, consultants and geographies.

How to use our business data

B2B marketers use Oracle user list to send email campaigns & e-newsletters to IT leaders and decision makers at fast-growing midsized enterprises. Apart from e-mail promotion, you can use phone# from the data to call prospects. Regular e-newsletters to your prospects can increase web traffic, acquire more subscribers through organic.

Reduce marketing cost, and stay competitive!
Oracle User list offers IT marketers a wide options to reach key IT decision makers in different Industry verticles. Our tailored biz list can increase brand awareness, generate targeted leads and close more sales.


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