Thursday, April 16, 2009

How effective is permission email marketing?

Developing authentic conversation with your trusted subscribers is one the basic tenants of permission marketing. Unfortunately, many ethical marketers use permission to transmit non-significant and non-authorized messages. This no-doubt will invite the rant of your subscribers and get you muddled with the wrong end of email marketing.

Right strategy would be to send meaningful messages to your target subscribers. This involves systematic follow through of all aspects of email.

Email marketing used by technology marketers (Oracle ERP) benefits in the these ways:

  • Lower the cost of acquiring new customers

  • Increase customer retention

  • Enhance multi-channel marketing

  • Improve cross promotions of multiple solutions

  • Increase customer confidence with regular email

In a world fueled by digital marketing, you've to innovate at the minutest level to bring better response from targeted email marketing campaigns.

Marketers employ different strategies to enhance results from targeted email promotion. Quality of the mailing list is very rudimentary but it also involves all aspect like good design, content, legal compliance, timing of campaign, personalization etc.

Most popular tactics used for promotion of Oracle products and services:

  • Personalized email messages to Oracle decision makers

  • Email campaigns used to send latest offers, release information

  • Track campaigns to improve the click, and open rates

  • Make changes to the template for increased conversion

  • Create and send text & html format for better email open rate

Contact us for a free quote on targeted Oracle user list. You can also call for a free consultation on how our segmented Oracle opt-in list can be used to expand your brand to niche markets.

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