Monday, May 4, 2009

4 tips to boost e-mail list growth

Expanding your customer repository with responsive subscribers through website is the proven way for cost-effective marketing. Every single prospect in your datbase can be turned to a potential customer. But, in the frenzy to create scores of prospects, many biz owners go blitzkrieg over list building. This hapazard list growth results in low-quality prospect in your repository.

This post lists out the most popular ways to increase high-quality growth of opt-in users for technology marketers.

1. Highlight sign-up form in your web site

Don't hide sign-up form in the some dark under lit passages of your website. Instead, place vistor sign-up forms at very obvious places in your lead generation web pages. Most popular place to include prospect sign-up form are in the side panel, footer, headers or place as small buttons to attract more subscribers.

2. Induce more opt-ins with relevant incentives

Give users a compelling reason to sign up for your newsletter. Offer freebies, gifts, e-guide or quality reports, discounts etc. Such bait can lure more users to your sign-up.

3. Request less details at subscription pages

Most users detest from filling too many contact information at the time of sign-up. To avoid prospect deflection at this stage, keep the sign-up form short and request minimal information. Follow vertical registration forms as its easy to input details.

4. Levitate relationship with confirmation mails

Immediately after receiving the subscription, send a confirmation mail. Create a build-in mechanism with an autoresponder to execute timely confirmation mails. Make the confirmation mail meaningful by including useful content. Eg, the timing and details of future mailing.This will set the right tone with your users for future mailing.

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1 comment:

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