Thursday, January 14, 2010

16 Ways To Prospect for B2B Customers

As marketers, we’re taught to sync our marketing to appeal our prospects. This is true in B2B and B2B products/solutions like ; Saas, software services, business enterprise suites, application.

Due to the current stage of our economy, it has become imperative for marketers to spread prospecting through diverse channels. Despite the shortage of budget, it's essential to reach customer through cost-effective and varied communication channels.

This short post puts down 16 ways to prospect for b2b buyers/prospects:

1. Get 3rd party referrals
2. From press releases
3. Using cold calling by call center staff
4. Lead exchange
5. Direct mail campaigns
6. Email campaigns
7. Yellow Pages
8. Invitation to tenders
9. Joint Ventures
10. Web sites
11. Blogs
12. Business cards
13. Trade shows
14. Infomercial leads
15. Mobile Marketing
16. Business Luncheons

From this long list you can pick the best or use multiple touch-points to reach business-to business prospects. Apart from these tactics, there's always option for you to purchase list from external vendors. In such case, you can instantly build and reach more prospects, of course it comes with a larger price tag!

Just a thought!

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