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Thursday, April 30, 2009

First mover advantage - Are you ready!

The mailing list from Oracle user List delivers high-propensity-to-buy prospects suitable for technology/software marketing. We regularly filter this permission list with most recent contact information( business eMail ID , fax, phone and web address).

Oracle User list includes complete profile information of top influences, CEOs, CIOs, CFOs, and other senior level business decision makers involved with software/ application enterprise biz. Moreover, this list includes demographic and firmographic details of each user.

Tailor your marketing campaign to reach specific audience. You can filter the list to narrow down on specific user group. Maximize your ROI, choose only the leads that match your target market criteria.

Our targeted mailing list provides you the 'first-mover advantage', which enables you to maximize influence early in the buy cycle.

Get Organized Now!

Capture & Convert Prospects to Customers with our opt-in prospect list. Speak to the right target audience about new products and services, and stay on 'top of your prospects mind' until they are ready to act!


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Wednesday, April 22, 2009

The Smart Way to Reach Your Customers

Debt crunch has thrown up a shift in customer behaviour in terms of prospecting, marketing and communication. In this churning markets, new channels in digital communication, (social networking) and other web 2.0 initivtaives are reshaping the business landscape.

New modes of interaction has revolutionized the way companies reach out to potential customers. Online medium has become the main rung for corporates to reach tech savvy customers. In this senario, how are making sure that your marketing strategies are hitting the right notes with your customer expectations.

The three tips presentend here gives you the direction to ehance your digital footprint.

Get the right website ( look and feel)

In today's tech buzz, it's not just enough to have a website, but what is required is the right look and feel that is attuned to your customers preference. The first impression you convey and the subsequent interfaces you provide speaks on the how long visitor will stay in your website. The design, content, naviagation and user elements all gives out the right look and feel. More important is to keep your site updated with new information for a repeat visitor. Such collective action will spell more leads and deals from your website.

Enhance website visibility in search engines

Today's customer, goes to search engines to research and find information before taking a purchase decision. Search engine is fast becoming the arena where all brands fight to come supreme in search ranking. Higher search visiblity will give you more exposure in terms of visitors counts and high number of enquiries. To achieve this, you'll have to optimize your site to pull ahead of your competitions. This requires regular tweaking and optimizing the content. If you don't have sufficient expertize in this area, its better to hire a trained professional to take care of search enigne optimzation.

Use targeted email campaigns ( Permission mailing )

Email marketing is increasingly used by B2B companies for business prospecting. Email compaigns, e-newsletters to subscribers are used regularly to solicit offers, marketing messages, and information. Research reports show that such cognizant activity hepls business to get quality leads, and expand the brand name. Another benefit of email campaigns is the quality trafffic it generates to the website. With a fine tuned landing page, email campaign can chrun out further business enquiers and increase revenue at low marketing cost.


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Tuesday, April 21, 2009

How B2B Email Append works

B2B Email Appending service is the most affordable way to obtain missing email address of your customers. For technology user's, B2B append process is done by matching your records with third party B2B database.

Email appending can increase the value of your B2B business database by adding permission email address to your business database.

Benefits of B2B append

    · Leverage email communication to market cost-effectively

    · Reduce your marketing costs by a third

    · Expand your brand presence through targeted email communication

    · Instantly increase quality website traffic

B2B business append solution can enhance the value of your database by over 60%. It's your chance to rekindle the lost communication with effective email communication.

The Value of a Business Email Address

Take advantage of the cost effective email channel to drive immediate response to your products or services.




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Thursday, April 16, 2009

How effective is permission email marketing?

Developing authentic conversation with your trusted subscribers is one the basic tenants of permission marketing. Unfortunately, many ethical marketers use permission to transmit non-significant and non-authorized messages. This no-doubt will invite the rant of your subscribers and get you muddled with the wrong end of email marketing.

Right strategy would be to send meaningful messages to your target subscribers. This involves systematic follow through of all aspects of email.

Email marketing used by technology marketers (Oracle ERP) benefits in the these ways:

  • Lower the cost of acquiring new customers

  • Increase customer retention

  • Enhance multi-channel marketing

  • Improve cross promotions of multiple solutions

  • Increase customer confidence with regular email

In a world fueled by digital marketing, you've to innovate at the minutest level to bring better response from targeted email marketing campaigns.

Marketers employ different strategies to enhance results from targeted email promotion. Quality of the mailing list is very rudimentary but it also involves all aspect like good design, content, legal compliance, timing of campaign, personalization etc.

Most popular tactics used for promotion of Oracle products and services:

  • Personalized email messages to Oracle decision makers

  • Email campaigns used to send latest offers, release information

  • Track campaigns to improve the click, and open rates

  • Make changes to the template for increased conversion

  • Create and send text & html format for better email open rate

Contact us for a free quote on targeted Oracle user list. You can also call for a free consultation on how our segmented Oracle opt-in list can be used to expand your brand to niche markets.



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Get more eyeballs with the right subject line?

Which words will pique your reader's mind to open the emails? Will curiosity, promises, fear of failure, tips, tactics, success, or information in your subject line open the sluice gates of your customers mind. With the growing number of emails, a typical user decides to open the email based on the words used in the subject line of your email.

35 percent of email users open messages because of what's contained in the subject line. - Jupiter Research (2007)

E-mail subject lines: 6 points to watch

Browse through your in-box, you'll see all sorts of alluring words in the subject line. Some give largess promises, some stem our curiosity factor, some thrive to ignite fear of loss, some are just bold statements hitting no where. In a world where worlds can make a difference, it's better to use the most compelling words in your subject line to pique your reader.

Search creative subject lines in the Internet, chances are you'll hit upon thousands of column of advice on what's hot and what isn't. So, here's my quick 6-point checklist.

These are few of the most successful subject lines used in the first half of 2009

  • Top 10 Reasons

  • Top Five Priorities

  • Top Four Concerns

  • Top Six Issues

  • Best Eight Tools and Tricks

  • Three Need-to-Know Tactics

Seven in 10 US Internet users said they judged these "from" and "subject" lines when deciding whether to report an email as spam. -

Final note:

A typical decision maker in technology business is burgeoned with the mass of digital solicitation. In this crowded digital in-box, your best chance of being notice is through unique, attractive email subject line. Take time to frame the all important subject line. If you don't have the resources, you better ask for a trained copywriter to craft the right words for you.


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Monday, April 13, 2009

How email marketing work for software providers?

Return of investment from e-mail marketing is $ 45.65 for every dollar spend. This is twice the ROI from any other marketing channel. This shows that targeted e-mail campaigns can increase sales, and drive quality visitors to your websites.

Targeted marketing campaigns to small and mid-sized enterprises can help help you find new markets for your products/services.

Targeted b2b mailing enable software marketers to:

  • Scale down your marketing cost
  • Send Online campaigns within minimum run time
  • Enhance campaign results with multi-channel marketing
  • Target most profitable market segments
  • Send latest product updates
  • Persuade many customers with latest offers and discounts
  • Acquire new clients without more ad spending

Generate leads from direct mailing list

Keep in touch with your partner channels by framing effective e-mails. Maximize personalization with one-to-one email communications. Targeted B2B marketing emails drive fast, improve sales efficiency and partner channel communications .

Uncover hidden prospects from niche mailing list

Oracle user list provides comprehensive coverage of prospects from Oracle domain. Through our core data, we can develop customized prospect list that can reach you to new markets.

With Oracle User Data, you can:

  • Instantly build target mailing list
  • Communicate with relevant prospects
  • Build business brand and loyalty
  • Survey customers to get market feedback
  • Support sales team to close more deals
  • Increase brand value through e-newsletters
  • Drive more visitors to your site

Apart from direct marketing list, we provide support for email campaign and tracking. Through multiple-facility we can build and capture lead generation in real-time.


Oracle user list - Technical support Center timings

8:00 AM - 9:00 PM Eastern by phone

8:00 AM - 11:00 PM Eastern by email

In addition, our support team can provide 24x7 access through extensive online help. For more details on our data, market-research, and quote, please provide your details in the online-sign up form.


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Friday, April 10, 2009

Oracle users list for business decision makers



Do you need a six-figure marketing budget to get noticed? Probably not, in this flat digital world.

Gone are the days when big boys with deep pockets called the shots is marketing. Now, the old marketing rules are overshadowed with the rise of digital marketing. In the current world, it's flexibility, speed, and stealth that can snowball little ideas into a big marketing buzz.

Targeted user list – Your new age marketing weapon

Now its the time to capitalize the power of quality contact information list to reach targeted business prospects. Customers/prospects list can help you improve marketing, understand customer behavior, identify market opportunities, and help them to create compelling marketing collaterals.

The right customer information helps you make more informed marketing decisions and reach niche customer segments. To achieve this, you have to identify common traits that normally go unnoticed.

Avail the power of segmented data to create personalized marketing campaigns. Targeted list of Oracle ERP users will provide a superior, cost effective platform to bring new customers to your business.

Extract More Value from Your Data

Collecting and maintaining data with in-house resources can be expensive in terms of cost and human resources. Another way to supplement this task is by acquiring data from external vendors that match with your target audience.

A word of caution: Before you buy, ask for a sample list. Send test message to see the correctness of the list. This small step will ensure better return on investment on permission user list.
About Oracle User List
Oracle customer list targets the decision makers, key executives, who use Oracle's Enterprise Resource Planning (ERP) software, Oracle Enterprise suite and Oracle application suite. We currently support small to medium sized companies to Fortune 1000 companies with authenticated opt-in contact data.

You're open to use our data for recruitment, consulting, software upgrade services, and for promoting third-party application etc. Our individual records contain email address, phone #, mobile #, postal address and fax # for contacts.

Fill in the online form to get free quote on Oracle customer list from U.S, Europe and Australia.




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Wednesday, April 8, 2009

First post

In my long experience in marketing, I feel this current recession has fueled positive impact on digital marketing. From the list of marketing revelations, the foremost changes are seen in digital marketing. I've noticed the eager interest shown by business and marketers in diffrent forms of online customer engagement.This shift in marketing has shaken the pedestal of traditional offline marketing.

Changes are very evident. The value of customer-specific data for online prospecting is fast becoming the most sought after seed for acquiring new customers.

Of all the multiple digital channels available, email marketing is still in # 1 position to send qualified traffic to web site. List owners, resellers, brokers who make a business of acquiring lists for technology marketers are horning their market strengths with highly segmented marketing lists.

I'm dealing with niche oracle ERP user list markets, segmented by different attributes. List available can be queried by any or all of these attributes.

Early on, let me tell you that I'm focused on the select ORACLE ERP markets. In this blog, I'm sure to add all the relevant marketing techniques that can mark your offering to the right markets.

Good luck,


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