B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute
Takeaways from the :
Takeaways from the :
- The marketing spend by B2B marketers on content marketing has gone to 26% to 33%
- Highest increase in content marketing is seen in Mobile, videos, and research report segments
- The most popular social media channels for B2B marketers are LinkedIn, and Twitter
- The challenge of B2B marketers is about producing engaging content, and not generic content
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