Tuesday, May 21, 2013

Lessons to B2B Marketers - Content Marketing

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute

Takeaways from the :

  1. The marketing spend by B2B marketers on content marketing has gone to 26% to 33%
  2. Highest increase in content marketing is seen in Mobile, videos, and research report segments
  3. The most popular social media channels for B2B marketers are LinkedIn, and Twitter 
  4. The challenge of B2B marketers is about producing engaging content, and not generic content

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