Tuesday, May 21, 2013

How to Empower B2B Marketing With Content?

Most B2B marketers I know are fervently searching for the right strategy to use content for marketing and lead generation. The buzz about content marketing is so high, that most marketers are using every bit of content to make them heard. But, this kind of approach is over killing this channel.

So, in this short post, we'll delve more on content marketing strategies for B2B business.

B2B Content Thought Leadership Ideas:

Most prospect are on a research mode, studying about the product or solution offered. In this senario, it's fair enough for them to get attracted with 'Thought Leadership Content'.

As a B2B marketer how you arrive at the right plan to get it started: The points noted below will give a rough idea on how the type of content to use for lead generation.

  1. Pick the latest trends happening on your turf or study benchmarks reports and come with your analysis
  2. Find what's new in your business arena and learn how it matters
  3. Use real examples from your industry
  4. Write problem guides, check list for prospects to understand the problem
  5. Use help guide or comparitative charts

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