Thursday, May 9, 2013

7 In-bound Marketing Stategies to Generate More B2B Leads

I recently had a 3 day training at a start-up IT company on how to build their brand, generate more visitors to their website and increase leads. In this three day interactive presentation, I covered all the digital marketing strategies, and social media tactics. Apart from showcasing the latest online marketing strategies, I showed the missing link in their current lead generation model.

The CEO of this startup, told me that “I had opened a complete line of thinking that will really bring a sea change to their marketing and sales model!” I felt great which I were able to share some real examples and showed how the growth potential from low cost digital marketing model

I'm sure they will implement some of the ideas and concepts presented to their business we presented would serve his firm well for years. So for record, I'm sharing key points shared during the three day in-bound marketing:

  1. Start a Business Blog and create social media profiles 
  2. Breaking down the profiles of good customer ( Persona Creation)
  3. Less reliance on Cold Calling
  4. Create Email Pitches for different Customer Persona
  5. Develop a customer life cycle 
  6. Find the Pain and Cost from Customer's point of view
  7. Uncover Customer's need and buying criteria 

I'm giving away a free in-bound marketing tool kit for companies to evaluate their marketing standpoint. If you require, this FREE excel sheet, then sign-up with your contact details.

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