Thursday, January 7, 2010

Why Mobile Marketing Is relevant To B2B Marketing

258 million wireless lines in U.S and still growing. Does this line catch your marketing antenna.

In 3 years time (2013), its speculated that 100% of Americans will have a hand held phone. That's 100% coverage of our the great American heartland.

One aspect is evident from the growing figures. More and more decision makers, biz heads, and CEOs are working out-of-office through mobile devices. These players are reading mails, browsing net, taking purchase decision from fully loaded mobile phones.

The growing numbers mean on important aspect in marketing. It's time for marketers to include mobile marketing in your marketing mix.

By including Mobile Marketing into your marketing mix you can:

• Reach prospects and customers at most receptive time

• Target key executives - any time, anywhere

• Increase response from opt-in marketing

• Make your message stand-out - No more in-box wars

• Create a sense of urgency with time-bound offers

• Encourage instant response from targeted campaigns

How to get started with mobile marketing

With Oracle User list, you can instantly add mobile numbers of decision makers and key executives. We can also append mobile number of exisiting users in your database. Make best use of our opt-in database. Our data contains email, phone, fax, postal and mobile phone records of biz contacts interested in Oracle Application/ Oracle ERP application.

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