Wednesday, January 6, 2010

Five Ways to Get Repeat Business in 2010

It's time to re-engage Inactive Subscribers
Year beginning is the best time to renew ties with friends and with inactive customers. Start early with a detailed plan to re-kindle relationship with customers who have purchased from you.
Before you get head-start with customer acquisition strategy, it's imperative to re-build ties with past customers. It costs anywhere between 4 to 8 times more to acquire a new customer than to retain one. When you consider this cost, it's better to invest time and resource on customer reactivation plans.
To re-engage sleepy subscribers, you can consider re-activation emails using the following tactics:
  • Offer a complimentary white paper, e-book, free download or free trial of a product to the inactive subscribers.
  • Send a limited period offer. This creates a sense of urgency & prompt email recipients to act on it.
  • Segment the inactive customers/subscribers based on their profile, product purchased. Send re-activation survey/poll to get the users feedback on the service competency.
  • Send re-engagement messages to the inactive group and remind them the benefits of continued business ties.
  • Use personalized mails with customer-reward programs.
Stay competitive, stay visible
Keep an eye on the existing customers/subscribers. They are your golden goose for 2010. Pamper current customers with relevant offers, value-added services and differential treatment. Remember, the way to get golden eggs (profitability) is by laying the right ground-work that recognizes & rewards existing customers.

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