Title Specific B2B Lists

Direct effect of recession is the squeeze on marketing budgets. Best way to counteract smaller budget is by finding better ways to promote your products and services. In pursuit of greater engagement, now b2b marketers are sending targeted email campaigns to users in select title specific. This helps business marketers to build instant rapport with target audience belonging to specific job tittle/function.

Oracle User list's title specific B2B List enable you to contact IT professionals, key technology decision makers and those who are likely to use your product/services.

Why should you choose title specific B2B Lists?

We have built extensive database of prospects in Oracle domain that covers over 100,000 business titles. Our data is sourced from reliable sources and accredited list vendors. Our list quality is based on regular list cleansing process removes undeliverable emails and validates contact information through telephone verification process.

Through select marketing, you'll be able to reach more potential clients than earlier, while reducing marketing cost and closing more deals.

Few of title/Profession specific B2B list includes:

• IT/IS/MIS Professionals
• ERP/CRM Professionals
• Supply Chain/ Data warehousing Professionals
• Software sales/Marketing Professionals
• C-Level Executives/VP-Level /Influencers

Oracle User list can help you to get better response from b2b marketing. Our title base segments can help you to:

• Improve results from targeted campaigns
• Optimized marketing spend with higher response rates
• Personlize email campaigns based on individual roles
• Increased customer response through selective pitches
  
  Oracle user list accelerates your organization's ability to reach specific position in target business and and deliver your information across your audience.
  
  Sign-up now for immediate call back. Our customer support teams are available on weekdays from 8:00am to 4:30pm Pacific Time.
  
  

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16 Ways To Prospect for B2B Customers

As marketers, we’re taught to sync our marketing to appeal our prospects. This is true in B2B and B2B products/solutions like ; Saas, software services, business enterprise suites, application.

Due to the current stage of our economy, it has become imperative for marketers to spread prospecting through diverse channels. Despite the shortage of budget, it's essential to reach customer through cost-effective and varied communication channels.

This short post puts down 16 ways to prospect for b2b buyers/prospects:

1. Get 3^rd party referrals
2. From press releases
3. Using cold calling by call center staff
4. Lead exchange
5. Direct mail campaigns
6. Email campaigns
7. Yellow Pages
8. Invitation to tenders
9. Joint Ventures
10. Web sites
11. Blogs
12. Business cards
13. Trade shows
14. Infomercial leads
15. Mobile Marketing
16. Business Luncheons

From this long list you can pick the best or use multiple touch-points to reach business-to business prospects. Apart from these tactics, there's always option for you to purchase list from external vendors. In such case, you can instantly build and reach more prospects, of course it comes with a larger price tag!

Just a thought!

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Best Way to Reach IT Prospects

Over the past six years Oracle User list has developed core competence in business prospecting list for technology buyers and re-sellers. Our strength lies in in-depth profiling and customer data that can help you to reach prospective buyers in CRM, IT technology and business enterprise software sectors.

Oracle user list use the following assets to help you leapfrog the competition by reaching high-value prospects in IT industries:

Data from us are micro-segmented list capable of reaching diverse business. Our b2b list is broken down by SIC code, location, title, size and other vital parameters. With our list you can drill down to various segments of the broader technology user segment.

Segmentation — With our in-depth segment we will help you identify your most ideal clients by employee size, revenue, geography, etc.

Technology Sector — Choose the right business that is likely to use a ERP software or third-party application. Oracle user list's prospecting list provides data intelligent data for business prospecting or for brand building

Target titles — Our list segments can be queried to build list specific to the select titles. With title based prospecting list, you can spend interest specific campaigns to CIOs, CEOs, decision makers and influencers.

Experience — Our long experience in business-to-business marketing, enable our data experts to refine the lead generation list. Our data is regularly validated to deliver the freshest data to our clients. Moreover, our team will significantly support your sales team, and reduce the cost of customer acquisition.

Oracle user list has established benchmarks for campaign performance and best practice for lead generation for IT companies. It's the best time to empower your marketing with freshest and comprehensive prospecting list . Talk to us and get it right first time!

Partner with Oracle User List to fast-track your sales into the CRM, IT and ERP business. For sample data, case studies, and further information please sign-up with your details.

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3 Point Email Marketing Game Plan

What's your email marketing game plan for 2010. Well laid customer relationship plan should harness customer-centric policies right from the initial contact and foster towards a continue relationship with the customer. Here're the three main points that help you to earn customer's trust and value.


1. Refine Customer Segmentation Policies
Customer segmentation allows for your to send more targeted e-mail messages. Following four tips on segmentation will help you to segment effectively:

Segment based on business information, not just demographic information.
Create sub-set of customer profiles. Small segments can be used to send specific campaigns
Create varying messaging to different audience

2. Improve transactional messaging
Make the best use of transactional e-mails with relevant cross-sell opportunities. Reinforce your brand through transactional message and offer the customer something relevant to their expectations. Recommend other services that are likely to be used by the customer. This ties the customer with more business opportunities from the customers.

3. Strengthen welcome messaging
Make the best impression from your welcome e-mails. Capture the initial expectation with most relevant and relevant content.

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Why Mobile Marketing Is relevant To B2B Marketing

258 million wireless lines in U.S and still growing. Does this line catch your marketing antenna.

In 3 years time (2013), its speculated that 100% of Americans will have a hand held phone. That's 100% coverage of our the great American heartland.

One aspect is evident from the growing figures. More and more decision makers, biz heads, and CEOs are working out-of-office through mobile devices. These players are reading mails, browsing net, taking purchase decision from fully loaded mobile phones.

The growing numbers mean on important aspect in marketing. It's time for marketers to include mobile marketing in your marketing mix.

By including Mobile Marketing into your marketing mix you can:

• Reach prospects and customers at most receptive time

• Target key executives - any time, anywhere

• Increase response from opt-in marketing

• Make your message stand-out - No more in-box wars

• Create a sense of urgency with time-bound offers

• Encourage instant response from targeted campaigns

How to get started with mobile marketing

With Oracle User list, you can instantly add mobile numbers of decision makers and key executives. We can also append mobile number of exisiting users in your database. Make best use of our opt-in database. Our data contains email, phone, fax, postal and mobile phone records of biz contacts interested in Oracle Application/ Oracle ERP application.

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How To Get Noticed by Tech Buyers

Match your marketing Needs

Sales and marketing managers are the prime-time users of lead database. These departments depend heavily on lead database for nurturing relationship and for business generation. Apart from the prospecting, lead database is the nerve center for all customer-centric actions.

Unfortunately, most companies fail to manage lead database with due delligence - meaning data is in-complete or lack fewer contact information. Most often, its the lack of time, lack of trained resources, lack of budget or due to busy biz schedule.

In such instances, Oracle User List can play a vital part in managing your key asset. We have trained resources and master database of Oracle user list and Oracle CRM users database.

With Oracle User List, you can:

• Enhance the quality and quantity of leads in your lead database
• Keep the lead database clean with fresh information
• Maintain and segment high-value leads into different silos
• Remove duplicate entries from the lead database
• Efficiently manage database through external support

With Oracle User list, B2B marketing professionals can get best value from b2b lead database. We can synchronize your database with your requirement by updating regular Oracle leads in your lead database.

Complete the online form to request one-one meet/discussion.

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Five Ways to Get Repeat Business in 2010

It's time to re-engage Inactive Subscribers

Year beginning is the best time to renew ties with friends and with inactive customers. Start early with a detailed plan to re-kindle relationship with customers who have purchased from you.

Before you get head-start with customer acquisition strategy, it's imperative to re-build ties with past customers. It costs anywhere between 4 to 8 times more to acquire a new customer than to retain one. When you consider this cost, it's better to invest time and resource on customer reactivation plans.

To re-engage sleepy subscribers, you can consider re-activation emails using the following tactics:

• Offer a complimentary white paper, e-book, free download or free trial of a product to the inactive subscribers.
• Send a limited period offer. This creates a sense of urgency & prompt email recipients to act on it.
• Segment the inactive customers/subscribers based on their profile, product purchased. Send re-activation survey/poll to get the users feedback on the service competency.
• Send re-engagement messages to the inactive group and remind them the benefits of continued business ties.
• Use personalized mails with customer-reward programs.

Stay competitive, stay visible

Keep an eye on the existing customers/subscribers. They are your golden goose for 2010. Pamper current customers with relevant offers, value-added services and differential treatment. Remember, the way to get golden eggs (profitability) is by laying the right ground-work that recognizes & rewards existing customers.

Get your biz found, seen, read and shared, work with the global leader in IT data

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New Marketing Avatar 2010

Holidays are over, and I'm back with fresh & renewed sense of direction. I'm sure, you have decided the marketing game-plan to woo more customers. 2009 closed with better signs. I'm very optimistic of the good tiding in the coming year and the effect on economy, sales and biz revenue.

Plan no-nonsense online business marketing

Let's start 2010 with fresh new marketing strategies. In 2010, the trend predicts the rise of email marketing over traditional marketing channels. The idealized power of online marketing can reach customers in specific way than the generalized marketing through offline communication.

Swift response to customers

Response factor is very crucial in today's marketing word. Organization can succeed by providing unique, innovative customer-centric strategies. Overall objective in 2010 should focus on customer's needs and to provide cross-sell and up-sell opportunities. This year, your should invest more time in real-time analysis and study customer's past behavior and transactional history.

Send highly personal and interactive promotions

Start by building extensive profile of your customers. Information padded database will help you to trigger accurate, customer-centric marketing programs. Moreover, prospect intelligent data help database marketers to send campaigns with relevant offer, at the right time, and leverage best-suited marketing channel to reach customers.

Good Luck for 2010

Sign up today. Let's talk about what your company can do more with email marketing in 2010.

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