Oracle user list - Advantage

'Oracle user list' is fast emerging as a preferred option in the build vs buy scenario. We leverage our master database to unearth contact information of key technocrats working in Oracle domain.

Our customized database marketing solution is based on three fundamental principles:

* Industry-specific contact information to promote new users

* Multiple marketing channels for customer centric-marketing

* Provide ERP segments based on title/process them

The Oracle User list Advantage

* Increased marketing efficiency

* Faster time-to-market

* Enhanced customer experience

* Improved ROI from database marketing

* Reduced cost of acquisition

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cluster analysis

Cluster analysis can be used to evaluate large consumer groups and break it down into smaller segments, "similar traits". This process makes it easier for you to pinpoint marketing strategies to specific homogeneous group.

Through cluster analysis of your software markets, you can unearth sub-markets within your database. This makes it easier for you to chart out creative marketing for dynamic groups with in your larger database.

Moreover, the sub market's response patters are also tracked on the basis of multiple variables. Greater the number of variables found through cluster analysis, the more precise you can target your digital promotion.

Choose the right methodology to track your customers

While some of the exploratory data analysis will be complicated, there are many you can try out on a smaller scale. Before you step forwards to unravel the common patters in your data, it's turn to choose the most suitable analytics for your biz.

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How to explore customer data?

In the frenzy to add more customers, many marketers lack real insight into what customers need!

Details about your customers is there right under your nose. Every marketer sits under a huge pile of customer data – but miss the big picture.

Information about your customers, their markets, purchase patterns, demographics patterns, firmographic details, online behavior, etc can be merged to create a blueprint of your customer. Such a detailed knowledge can help you to draw an effective marketing strategy, as well as develop up-sell and cross-sell strategies.

Uncover Customer Groups – ERP markets

How to start exploring your in-house customer data?

• Where are customer groups located?

• which industries do they belong ( SIC code)?

• What kind of software solution are they looking?

• What is the current budget?

• How many are employed in the company?

• Who is the decision maker?

• When was the last purchase?

• What are the upgrades required?

• What is the preferred mode of communication?

know your best customers?
This list gives a brief outline of how you can go beyond the maze of your customers data. Other metrics like recency, frequency, and monetary value ( RFM) analysis of your customers purchase can help you locate the most potential customer from the big lot!

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Effective pre-show promotional tactics

Software marketers participate in b2b Trade shows to exhibit their software application/ new addons or to show new releases. The intention is to acquire new clients and interact with existing customer base. With the economy in doldrums, the pressure mounts on marketers to show more booth visitors and increase lead counts.

The objective of participation in technology oriented trade shows are:

• Generate More leads

• Acquire New Customers

• Expand brand name

• Acquire higher ROI from marketing

Keeping this in mind, marketers start early to drive more customer interest in the business circles. Reason is simple, company spend close to over $ 50,000 for generating over 100+ leads over 3 day. Translated, in dollar terms its an hefty marketing cost to acquire a single leads.

So, how can you justify this cost or make the best ROI from trade shows

Here's 4 quick pre-show buzz tactics:

Send pre-show email campaigns – Use email database of your customers to send invitations to your trade shows. These invitations should contain HIGH VALUE CONTENT packed with possible benefits

PERSONALIZE your message – Include relevant touch points and show that it's going to be worthwhile for the customers to attend the trade show.

Promote offers to booth visitors – Lure more visitors to your booth with valuable freebies. It can include discount offer, free trial offers, coupons, free consultation etc.

Include testimonials – Email communication should contain value points in the form of reprints or links to any press coverage related with the trade show.

We want you to succeed in your B2B email marketing. That's why we want you to try our free sample list. For any assistance, contact our consultant - We’re here to assist!

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