Tuesday, February 22, 2011

Preview-Pane Tips & Stategies

Here're the latest tips to improve Preview-Pane viewing of your email campaigns:
  • Out to 10 email users with access to a preview pane, only 7 frequently or always use it
  • More than half of B2B users don't see email messages as their clients block them
  • 3 of 10 readers manually chang their email settings to view the images and graphics
  • 25% of vertical-pane users see more content
  • Almost half of users look for the narow viewing area to decide if they want to continue reading the message
  • Sender's name and/or address remains the most important factor readers look for in the preview pane
It's time to control of the tiny strip of open space in the users's email client. If you're keen to improve delivery rates, then make sure you fill it up with the most important elements.


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