How does relevant customer data make your message personal?
- If you're using direct marketing, Zip codes are a big help!
- Zip codes can help you localize your marketing
- Email address of your prospects can be used for email broadcasting
- Demographics values of your clients can be used to craft relevant email messages
- Mobile numbers can help you send text message to decision makers
- Most decision makers use smart phones and your message can propel action.
- Twitter, Facebook, myspace profiles of your prospects can help you understand & build conversation
Technology buyers are not instant buyers nor they sign the deal with one contact. You require constant connection through multiple touch-points to get the final nod from technology decision makers.
Marketing to tech buyers should focus on all possible channels and through strategic alignment of messages. Consistent follow-up through all mediums (email, phone, social network, direct mailers) will make your voice audible above the marketing cacophony.
Are you looking to buy targeted technology users opt-in email addresses? Start by submitting your requirements from our simple enquiry form.
No comments:
Post a Comment