Ten new age customer marketing tactics from the IT marketing experts. Here's a quick way to position your marketing with "new customers". -
1. Evolve to strategic marketing
2. Get the right formula for (Positioning + Segmentation + Targeting)
3. Design selective strategies for different customer pools
4. Focus on the customer
5. Customer profitability must equal investment profitability
6. Focus on Value Strategies: Valued customer + Value proposition + Value Network
7. Create “key in hand” solutions.
8. Optimizing best fit sales channels for the correct customer segments
9. Create profitable loyalty schemes programs for best customers.
10. Think of long-term customer value strategies
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