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Friday, April 2, 2010

Plug the Leaks in Your Landing Page - Simple tweaks


Here are ten tips on creating effective landing pages:

Tip #1 Keep the landing page content short and sweet

Deliver simple message with clear-cut content. Don't ask too much, nor use corporate gargon in your content.

Tip #2 Create similar look and feel template on landing page

Make landing page that connect with your corporate image, i.e in design, content. The content, design should sync with the overall image portrayed by your corporate content.

Tip #3 See through the eyes of your customer

Include the content relevant to your customer. Study an ideal customer and highlight the offer with elements relevant to your customer. This will fetch higher response and increase conversion.

Tip #4 Focus on benefits - don't be product centric

Communicate the vital benefits from the point of your customer. Talk how your product/service can improve efficiency, increase ROI or reduce cost. Don't talk too loud about your products.

Tip #5 Testimonials help
Provide success stories of how customers has benefited from your offering. Happy customer will induce more to follow you

Tip #6 Make multiple call to action

Some prospects decide after reading your page and some other require much lengthier content to convince. Include inducements at different places in your landing page. Call-to-action links in-between the content attract more sign-ups.

Tip #7 Provide simple call to action
Do not confuse reader with detailed content. Simple call-to-action with an attractive image helps in getting the right attention.

Tip #8 Experiment with registration pages

Tweak the registration page with less fields. Try changing the position of fields and the number of required fields. Users have a bad reputation of bailing out from registration pages.

Tip #9 Test multiple landing page

Create different version of your landing page and test it on a sample audience. Study the results and choose the most popular landing page.

Tip #10 Follow click tracking report

Go back to the analytic and understand the hot-spots of your landing page. Get more on the user statistics and use it to improve the results.

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