Tuesday, March 2, 2010

Email Message - checklist

  • Provide an easy way to unsubscribe?
  • Is your email signed by a real person?
  • Provide only valued added content
  • Send campaign at the most receptive time
  • Does the content address something beneficial?
  • Add powerful call to action
  • Includes a privacy statement link?
  • Includes simple un-subscribe instructions?
  • Is promotion short and sweet?
  • Test all links in all email messages, especially your unsubscribe link
  • Provides content – where it requires detailed explanation
  • Avoid spam words – Use spam checker
  • Do not user attachments in your email message

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