Email Message - checklist

• Provide an easy way to unsubscribe?
  
• Is your email signed by a real person?
• Provide only valued added content
  
• Send campaign at the most receptive time
• Does the content address something beneficial?
• Add powerful call to action
• Includes a privacy statement link?
• Includes simple un-subscribe instructions?
• Is promotion short and sweet?
• Test all links in all email messages, especially your unsubscribe link
• Provides content – where it requires detailed explanation
• Avoid spam words – Use spam checker
• Do not user attachments in your email message

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