How to explore customer data?

In the frenzy to add more customers, many marketers lack real insight into what customers need!

Details about your customers is there right under your nose. Every marketer sits under a huge pile of customer data – but miss the big picture.

Information about your customers, their markets, purchase patterns, demographics patterns, firmographic details, online behavior, etc can be merged to create a blueprint of your customer. Such a detailed knowledge can help you to draw an effective marketing strategy, as well as develop up-sell and cross-sell strategies.

Uncover Customer Groups – ERP markets

How to start exploring your in-house customer data?

• Where are customer groups located?

• which industries do they belong ( SIC code)?

• What kind of software solution are they looking?

• What is the current budget?

• How many are employed in the company?

• Who is the decision maker?

• When was the last purchase?

• What are the upgrades required?

• What is the preferred mode of communication?

know your best customers?
This list gives a brief outline of how you can go beyond the maze of your customers data. Other metrics like recency, frequency, and monetary value ( RFM) analysis of your customers purchase can help you locate the most potential customer from the big lot!

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Effective pre-show promotional tactics

Software marketers participate in b2b Trade shows to exhibit their software application/ new addons or to show new releases. The intention is to acquire new clients and interact with existing customer base. With the economy in doldrums, the pressure mounts on marketers to show more booth visitors and increase lead counts.

The objective of participation in technology oriented trade shows are:

• Generate More leads

• Acquire New Customers

• Expand brand name

• Acquire higher ROI from marketing

Keeping this in mind, marketers start early to drive more customer interest in the business circles. Reason is simple, company spend close to over $ 50,000 for generating over 100+ leads over 3 day. Translated, in dollar terms its an hefty marketing cost to acquire a single leads.

So, how can you justify this cost or make the best ROI from trade shows

Here's 4 quick pre-show buzz tactics:

Send pre-show email campaigns – Use email database of your customers to send invitations to your trade shows. These invitations should contain HIGH VALUE CONTENT packed with possible benefits

PERSONALIZE your message – Include relevant touch points and show that it's going to be worthwhile for the customers to attend the trade show.

Promote offers to booth visitors – Lure more visitors to your booth with valuable freebies. It can include discount offer, free trial offers, coupons, free consultation etc.

Include testimonials – Email communication should contain value points in the form of reprints or links to any press coverage related with the trade show.

We want you to succeed in your B2B email marketing. That's why we want you to try our free sample list. For any assistance, contact our consultant - We’re here to assist!

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Why update Oracle user database

Oracle lead generation database includes details of prospects & customer working on Oracle application or Oracle Esuite. We bring more meaning to raw data by adding firmographic and demographic details of each record.

Lead list provided by Oracle User list is validated regularly for better quality and resonse. The final creme list of opt-in users are those who are receptive to your upgrade offers, installation proposals, and consultancy services.

We constantly archive the data through our proprietary database tool. Most of the data we acquire comes from detailed market research, Oracle user groups, Oracle community, magazine subscription other direct sources.

Get valid ORACLE LEADS for direct marketing

Our lead list delivers qualified Oracle prospects for

• Oracle Consulting Companies

• Oracle Staffing Companies

• Oracle application Software companies

Acquire the most valid lead list or get the list based on your specific offering. Our data intelligence can give direct prospect for your company to win upgrade/projects and revenue through direct marketing.

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How to create an effective Marketing Message

One of the propelling piece in Marketing Syntax is about creating effective marketing message. Right message to prospects with the right offer can ignite positive responses for your brand.

The mostly, technology businesses fail to capture the intend of the audience due to the following:

1. The message is directed to all; not communicated individually

2. The message fails to break into user's preoccupied thoughts

3. The message talk only about the product/services, not solutions.

4. The message is not powerful to trigger instant response

5. The message is fussy not specific in nature

Every message passing from your organization must hook the user with relevant punch.

Now let's know how you can solve these issues:

Generic messages, not directed to single person:

Start your message targeting on specific demographic or psychograpic element of your prospect. Such references will bring in more response from your user community.

Messages beats around the bush

Hit the nail in the head; means talk about a problem, challenge, issue, pain, or predicament of your recipient. Say: “We work with executives who are trying to reach their financial targets.” Users facing similar issues can instantly sync with your message.

Self talk and not about solutions

Users are inundated with messages that are just talking only about them. This deluge of buy,buy mails are usually ignored by users. Your best chance to make a mark is by translating your product features to simple benefits to users. This manifestation will instantly catch the eye of the reader and bring in more readability to your messages. And, now it has value

Don't brag too much about your product

This happens frequently in sales messages. Writer gets carried away, and the sales picth becomes a collage of all good things about the product. Such long passages are hardly read by an online user.

Try to change the way of writing by focusing on core problems, or solutions. Write on one point and carry it over it around for effective messaging.

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Measure and grow

Acquiring opt-in records doesn't guarantee success in email-marketing. There are other small variants in campaign execution, failure of which, can cause spillage of your marketing dollars. Campaigns that consistently generate positive growth does by tracking and analysis of email delivery. Marketers gain valuable insights by studying the post campaign matrices:

Most email campaign software includes functionalities to find the

1. Delivery counts
2. Unique opens
3. Unique click-throughs
4. Forwards
5. Hard and soft bounces
6. Unsubscribes

Here comes the hard task. How many from this list do you track down for understanding the strength/weakness of your email marketing program..

In case you're not doing it, it's time to allocate resources to keep track of your campaign performance matrices.

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4 tips to boost e-mail list growth

Expanding your customer repository with responsive subscribers through website is the proven way for cost-effective marketing. Every single prospect in your datbase can be turned to a potential customer. But, in the frenzy to create scores of prospects, many biz owners go blitzkrieg over list building. This hapazard list growth results in low-quality prospect in your repository.

This post lists out the most popular ways to increase high-quality growth of opt-in users for technology marketers.

1. Highlight sign-up form in your web site

Don't hide sign-up form in the some dark under lit passages of your website. Instead, place vistor sign-up forms at very obvious places in your lead generation web pages. Most popular place to include prospect sign-up form are in the side panel, footer, headers or place as small buttons to attract more subscribers.

2. Induce more opt-ins with relevant incentives

Give users a compelling reason to sign up for your newsletter. Offer freebies, gifts, e-guide or quality reports, discounts etc. Such bait can lure more users to your sign-up.

3. Request less details at subscription pages

Most users detest from filling too many contact information at the time of sign-up. To avoid prospect deflection at this stage, keep the sign-up form short and request minimal information. Follow vertical registration forms as its easy to input details.

4. Levitate relationship with confirmation mails

Immediately after receiving the subscription, send a confirmation mail. Create a build-in mechanism with an autoresponder to execute timely confirmation mails. Make the confirmation mail meaningful by including useful content. Eg, the timing and details of future mailing.This will set the right tone with your users for future mailing.

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Basic segmentation - 4 key tactics

In the beginning there was list, and then came segmentation...

Now, happy days of bulk broadcasting is long dead. It is now replaced with new techniques, strategies to get response from email marketing. One apparent change in the advent of data segmentation.

Division of data into homogeneous segments for precision marketing is the main aim of segmentation. Now every email marketer knows or heard about this division by few practice it wholeheartedly.

Reason for the lack of adherence is due to the lack of time, lack of resources and lack of trained facility.

Before you segment, one thing must be certainly understood – the purpose. Once the purpose of segmentation is clear, then you can carry on by detailing the division as per your market requirement and as per the availability of the data.

Here are several criteria for email segmentation of your customer database:

Product/service based:

You can profile customers in your database as per their requirement for any product/service. Understanding the primary interest, can help you to send separate version of your email newsletter to select audience.

Title based

B2b promotion is found effective when its send to top level executives. Since you've to promote your campaign to the key influencer, you need to tailor your pitch to speak in their language. If you're targeting a IT executive, you need to give technical specification and spell out the benefits over and above the existing application.

Purchase-based

Based on the previous purchase records, you can promote upgrades and new versions to clients. Purchase level segmentation is useful when your promoting similar products or services which was earlier purchased by the users.

RFM-based:
Recency, Frequency and Monetary Value based segmentation of customer file can reveal finer elements of the earlier purchase. Through this you can target on the most revenue generating customer. Preferential treatment of customers can enable you to gain best response from the target markets. For instance, you can send regular offering to active purchasers and keep them involved of every new offers, discounts.

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