Don't let Email Deliverability Fall

As per the 2011 end report by Return Path, commercial email deliverability has taken a beating, while B2B in-box deliverability has gone up by 6 percentage, increasing the overall percentage to 80%.

Despite the good news on deliverability, most B2B marketers regard email deliverability as the biggest challenge faced by marketers. The rise in in-box solicitations, incessant email by mailing by marketers has led to more dwindling response and higher scrutiny by ISPs.

Having said that, we would like to know if you are experiencing a spike in email deliverability? What are you the steps you are taking to maintain high email deliverability score?

For marketers still battling the deliverabilty issues, this blog post points out some rudimentary tips to keep you on the increase in-box deliverability

Authenticate: Authentication service ensure that your email program is mandated by the ISP. Moreover it reduces the instances of getting into ‘false positive’, in other words being wrongly tagged as a spammer.

Whiltelist: Remind subscribers to add you to their address list. Once your email address is whitelisted, it guarantees safe passage of your email to their in-box.

Scrub List regularly:  Data is very unpredictable. For instance, a valid email address can become invalid with the change of incumbent’s job or any related reason. This calls for regular data cleansing and data scrubbing. To maintain the health of your database, it’s important to fix a day and time for scrubbing data.

Append Data: Another way to make data fresh and increase deliverability is by appending the customer file with a third-party data appending service provider. Using this service, you can get incomplete or incorrect data replaced with fresh data.

Final Note:
There’s no one-way approach to increase your email deliverability. It takes multiple approaches to achieve high deliverability score and most importantly keep an eye on your data.

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Happy Thanksgiving

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Data-Driven IT Marketing

Taking the leap into IT Markets

It's time to cut the long haul by configuring your custom list on technology markets or from Europe with Oracle User List. Boost your competitive advantage in demand generation by targeting potential prospects across different markets.

Our large data reservoir of 22 million B2B contacts gives you instant access to niche data from Information Technology organizations and small businesses. 

Whether you execute direct mail, email, or telemarketing campaigns, Oracle User List gives you the high-quality contacts you need to be reach target markets.

Our b2b technology list we help you to:

• Save time on acquiring contact information
• Save money by paying for contacts you need 
• Save effort with data that matches with your requirement 

Generating IT leads doesn't have to be difficult, expensive, or time-consuming. If you're still skeptical on the quality or customization we can offer, then sign-up to fetch the latest counts for your list. For further information, contact our customer Support team.

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3 Ways to Keep Subscribers Engaged

So you got 10k subscribers to send newsletters, product updates and customer education content. But, what’s next?

It’s easy to fall into the trap of sending weekly updates and bore your customers. Many business folks commit the mistake of repeating same content without adding new points in the mix.

Reusing existing content is fine, but as long it’s is packaged differently. If you’re looking for interesting ways to add variety to your messages, then these 3 points helps.

Change your message tone

When you’re hosting an event or launching a new service/product or promoting an offer, it’s recommended to inform your subscribers as three-message series. For instance, you can break it as

• Informational – Time of the event
• Official release rate – Data of release
• Time till the offer – Till what date offer lasts

Sending informational mails in three levels, brings in different tone to the message and subscribers tends to receive it

Include educational content

Customers take time to read sales-oriented messages with information that explicitly benefits subscribers: articles, blog posts, white papers, videos, webinars and podcasts.

Promote up-sell offers

Promote other services to your subscribers by suggesting relevant services to subscribers. Make use of automated messaging to trigger relevant offers based user behavior or clicks. For the less initiated, offer free trial, or discount. 

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Technology Lead Generation List

In business, information is power. This clichéd statement is even more relevant in today’s fast paced world of digital connectivity. With Social connectivity on the rise, sales folks tap this channel to dig relevant information about their prospects.

Before you start using customer information, it’s worth checking the reliability of the data. Find if it’s relevant, effective and valid. Look for incomplete or incorrect entries, formatting errors or junk entries. Double-check if the depend is reliable for your marketing.

5 questions to ask about on your data

• Is there enough information you can depend?
• Are your sources reliable?
• How was the data collected?
• How important & useful are the different pieces of data?
• Have you segmented it on the basis of use?

Once you’ve probed these questions, it’s time to find interesting pointers in your data that relates to the problem of users. You can use spread sheets or data tools to find, filter and extract the interesting bits of data from the pile.

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Rethinking IT lead Generation

Oracle User list specializes in providing niche IT lead generation. We specialize in appointment setting for information technology companies, software/hardware companies, traininig firms, and computer consultants. We're thoroughbreds in providing niche data for B2B lead generation, and business-to-business marketing.

Nurture Technology Leads
Our technology leads are sourced from years of research, and from authorized list vendors. Our master database of over 22 B2B leads contains on the largest technology leads in the market.. The very fact they are from the technology markets, indicate that they are properly qualified for prospecting to IT decision makers and Technology influencers.

Our data help you to penetrate to new markets and engage with key decision makersabout your products/services.

• Acquire contact information of technology decision makers
• Promote your products/services through verified data
• Deliver real-time, detailed intelligence on your key prospects

Outbound IT Lead Generation
Apart form targeted B2B leads, you leverage on our large telemarketing team to qualify the leads. Our full-service lead generation team also has the expertise, capability to nurture the leads for better conversion.

Our cost-effective marketing services gives the opportunity to do more with less. For more information on specific technology users from ERP, CRM or based from geographical location, contact us.

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Reach Active Business Technology Buyers

Best Way to Reach Active Business Technology Buyers

Most B2B technology marketers are still confused on the various channels to use to reach technology buyers. They’re either doing just focusing on one channel, leaving all other media options for chance.

What we found out was that, most marketers don’t do enough research into different channels. To save you the trouble, we have listed out the most effective channels used by savvy marketers to reach technology purchasers and other executives.

Most effective lead generation techniques

1.  Blog

2. Webcast / webinar

3.  White paper

4. Social Media

5. Targeted Email Campaigns

Software & ASPs: Most effective techniques

1.  Free trial / demo

2.  Webcast / webinar

3.  White paper/blog
4. Targeted Email Campaigns

5. Conferences

Hardware companies: Most effective techniques

1.  White paper

2.  Webcast / webinar

3.  Free trial / demo
4. Targeted Email Campaigns

So, what's your take. Are you spreading your chances to reach key prospects in one shot. 

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