Lessons to B2B Marketers - Content Marketing

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute

Takeaways from the :

1. The marketing spend by B2B marketers on content marketing has gone to 26% to 33%
2. Highest increase in content marketing is seen in Mobile, videos, and research report segments
3. The most popular social media channels for B2B marketers are LinkedIn, and Twitter 
4. The challenge of B2B marketers is about producing engaging content, and not generic content

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Buy Oracle Technology Users List

Oracle User List Segments

Oracle User List, specialized list provider in Technology markets has a wide range of selects from any industry, domain and from technology markets. For the last 7 years, we have supplied niche list of IT mailing list to technology marketers, and software marketers. 

Technology Mailing List

Each data provided by contains relevant files like: Name, title, email id, business tele #, fax #, and other firmographic details

Industries we cover:

1. Healthcare Industry
2. IT Services
3. Consulting Industry
4. Finance/Banking Industry
5. Pharmaceutical Industry
6. Manufacturing Industry

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Are Your Delivering K-Cup experiences - Example from Neolane

Via: Neolane_

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7 In-bound Marketing Stategies to Generate More B2B Leads

I recently had a 3 day training at a start-up IT company on how to build their brand, generate more visitors to their website and increase leads. In this three day interactive presentation, I covered all the digital marketing strategies, and social media tactics. Apart from showcasing the latest online marketing strategies, I showed the missing link in their current lead generation model.

The CEO of this startup, told me that “I had opened a complete line of thinking that will really bring a sea change to their marketing and sales model!” I felt great which I were able to share some real examples and showed how the growth potential from low cost digital marketing model

I'm sure they will implement some of the ideas and concepts presented to their business we presented would serve his firm well for years. So for record, I'm sharing key points shared during the three day in-bound marketing:

1. Start a Business Blog and create social media profiles 
2. Breaking down the profiles of good customer ( Persona Creation)
3. Less reliance on Cold Calling
4. Create Email Pitches for different Customer Persona
5. Develop a customer life cycle 
6. Find the Pain and Cost from Customer's point of view
7. Uncover Customer's need and buying criteria 

Conclusion:
I'm giving away a free in-bound marketing tool kit for companies to evaluate their marketing standpoint. If you require, this FREE excel sheet, then sign-up with your contact details.

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Top Selling Information Technology B2B Data - North American Markets

I recently scanned the purchase orders from the beginning of 2013. After analyzing the orders, I made a note of all the IT list sold by us. Going by the  repeat orders from Information Technology marketers, I'm pretty sure that these list are in demand. 

Top Selling IT List - 2013 First Quarter

• Sage Users List
• Salesforce Users list ( email list)
• USA Citrix Users Lists
• as/400 Vendors
• Dell Customer List
• Apache webserver users list
• delteck Customer List
• Dynamics CRM Users list
• EMC User List
• AS 400 Customers List
• Adobe Users List
• Microsoft Dynamcis Users List
• Oracle Customer List
• Navicat User List
• JD Edwards Users List
• List of Computer Resellers
• Ingres Canada 
• IT Decision Makers List ( UK)
• SAP Users List

If you require, the count or list quality proof or list sample, then give submit your criteria. 

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Website Optimization Quotient

How optimized is your website? Is it capturing the leads or is it a leaky funnel?

Going by the recent study by MarketingSherpa, more than half of the respondents could not or did not calculate ROI from website. This shows how website lead generation is still been ignored by marketers for various reasons.

So, going by the growth potential and ROI from digital channels, it's important to spend some time optimizing your website for lead generation.

Here're the top 12 ways to optimize your website:

1. Start with a Keyword Research
2. Use Anchor Text Phrase
3. Create Backlinks
4. Find how Competitor Website is getting Traffic
5. Use Google Analytics and other Tracking Tools
6. Create and place Apt Calls to Action
7. Improve the Look and Feel of your website
8. Optimize Sign-up forms
9. Create Autoresponse systems 
10. Utilize Social Media to channel Traffic
11. Establish Credibility 
12. Use Testimonials 

For more information on website optimization, ask for website optimization whitepaper.

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Don't let Email Deliverability Fall

As per the 2011 end report by Return Path, commercial email deliverability has taken a beating, while B2B in-box deliverability has gone up by 6 percentage, increasing the overall percentage to 80%.

Despite the good news on deliverability, most B2B marketers regard email deliverability as the biggest challenge faced by marketers. The rise in in-box solicitations, incessant email by mailing by marketers has led to more dwindling response and higher scrutiny by ISPs.

Having said that, we would like to know if you are experiencing a spike in email deliverability? What are you the steps you are taking to maintain high email deliverability score?

For marketers still battling the deliverabilty issues, this blog post points out some rudimentary tips to keep you on the increase in-box deliverability

Authenticate: Authentication service ensure that your email program is mandated by the ISP. Moreover it reduces the instances of getting into ‘false positive’, in other words being wrongly tagged as a spammer.

Whiltelist: Remind subscribers to add you to their address list. Once your email address is whitelisted, it guarantees safe passage of your email to their in-box.

Scrub List regularly:  Data is very unpredictable. For instance, a valid email address can become invalid with the change of incumbent’s job or any related reason. This calls for regular data cleansing and data scrubbing. To maintain the health of your database, it’s important to fix a day and time for scrubbing data.

Append Data: Another way to make data fresh and increase deliverability is by appending the customer file with a third-party data appending service provider. Using this service, you can get incomplete or incorrect data replaced with fresh data.

Final Note:
There’s no one-way approach to increase your email deliverability. It takes multiple approaches to achieve high deliverability score and most importantly keep an eye on your data.

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