Friday, October 15, 2010
Wednesday, October 6, 2010
Quick Checklist on in-house Data Quality
- Is there a data quality program in your organization?
- Who is in charge of data quality?
- Do you have a process to assess data data quality?
- How regular do you assess data quality?
- What process do you follow to retify wrong data?
- Does your perform data standardization on a regular basis?
- If yes, what's the frequency of data updation?
- Does your organization enhance the data quality?
- Do you profile your customer data?
- Are you validating data through automated data tools?
- Do you take the support of data vendors to provide solutions?
- Do you train staff members to bring in implement data quality measures?
Friday, September 3, 2010
Thursday, August 26, 2010
Oracle User List Partner Program
Proactive Engagement
Our joint business enable us to work closely with you to identify market opportunities and plan for successful projects. We provides access to niche data and keep you updated of changes in our counts and new data streams. Additionally, we support our partners by promoting them at our popular customer conferences and you can paticipate in our exclusive partner events.
Partner Enablement program
We enable our partners growth through technical support, education and training. Partners can explore up-to-date information through online resources. In addition, partners are regularly updated through bi-weekley newsletter, product updates and new partner program features.
Call us or mail us for detailed information to become an Oracle User list Partner.
Friday, August 6, 2010
Landing Page Rehab: Tips to improve conversion fine tuning
How to improve landing page conversion by making few mods to it. Here's the 14 step process to help you rehap the ailing landing page.
- Provide one main solution
- Conduct A/B Testing
- Fine tune aspects on Ad Message Match
- Context of Use
- Videos Increase Conversion
- Eliminate unneeded Elements
- Edit mercilessly - Reduce all vague words
- Have you reduced all distractions?
- Give links for Social Sharing
- Include icons or images of Trust & Social Proof
- Follow this golden rule One Page - One Purpose
- Use typography and color to lead the eye
- Reduce all visual distractions
- “Is this the right thing I want ?”
- “Does it suit my purpose?”
- “Why should I click this button?”
- “Can I trust this source?”
- "Are they capable of delivering"
Tweaking your landing page just takes few minutes of your time. Spend some time to improve your landing pages and you'll be glad about the growth in conversion rates.
If you’re truly serious about maximizing your results from landing pages, but don't know how to start, then there is help. Our landing page experts can tweak and make few changes to your landing pages to give sure results from conversion. Contact me for a quick call back or quote.
Thursday, July 8, 2010
Marketing Through Social Media - Questions?
How do I reach my target markets with social media?
As marketers gabble with social media, there are many questions running through their head. It's no surprise that technology marketers want to know how to narrow social media marketing efforts to an audience that matches their firmographics or demographics.
Here are the most frequently asked question about social media by technology marketers:
- How do technology vendors use social media marketing to attract and retain users?
- How do I use social media marketing to target geographic audiences?
- How does social media marketing help more visitors to my brick-and-mortar store?
- How do I best use social media marketing to target small niche markets?
- How can I promote software training through social media channels?
Wednesday, July 7, 2010
Add details to make your message relevant?
How does relevant customer data make your message personal?
- If you're using direct marketing, Zip codes are a big help!
- Zip codes can help you localize your marketing
- Email address of your prospects can be used for email broadcasting
- Demographics values of your clients can be used to craft relevant email messages
- Mobile numbers can help you send text message to decision makers
- Most decision makers use smart phones and your message can propel action.
- Twitter, Facebook, myspace profiles of your prospects can help you understand & build conversation
Technology buyers are not instant buyers nor they sign the deal with one contact. You require constant connection through multiple touch-points to get the final nod from technology decision makers.
Marketing to tech buyers should focus on all possible channels and through strategic alignment of messages. Consistent follow-up through all mediums (email, phone, social network, direct mailers) will make your voice audible above the marketing cacophony.
Are you looking to buy targeted technology users opt-in email addresses? Start by submitting your requirements from our simple enquiry form.
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